#InTheSix – NYX Cosmetics

NYX Cosmetics just recently opened two stand-alone stores in Canada; one at Square One Shopping Mall and the other at Queen St. W.! Yay!

I’m a professional MUA and the Los Angeles-based brand had been in my kit for some time now. They’re well known for having professional quality products at drugstore prices, with lippies starting at $8 and foundations starting at $11.

I especially like the fact that they cater to women of all shades; with highly pigmented and bold colours, which is super important to a chocolate Bella like me. And did I mention that they’re cruelty-free?

While their products have been available in Canada for some time (in the cosmetics section of a Rexall Pharmacy near you), the stand-alone stores bring it to another level with a dope atmosphere and an enormous assortment or products never  before seen north of the border.The store gives a shout out to Toronto, with their  #NYXintheSIX signs throughout, and also gives a nod to a number of Youtube and Instagram stars, such as, Makeup by Shayla (pictured above) and, Toronto talent, Ms. Rosh Posh (see video below),   who have helped to popularize the brand with makeup mavens worldwide. Be sure to check them out next time you’re on Queen St. W. #InTheSix!